{"id":51406,"date":"2006-04-11T08:45:17","date_gmt":"2006-04-10T22:45:17","guid":{"rendered":"http:\/\/www.fnarena.com\/index.php\/2006\/04\/11\/whichever-way-you-look-at-it-voip-will-damage-telstra\/"},"modified":"2006-04-11T08:45:17","modified_gmt":"2006-04-10T22:45:17","slug":"whichever-way-you-look-at-it-voip-will-damage-telstra","status":"publish","type":"post","link":"https:\/\/staging.fnarena.com\/index.php\/2006\/04\/11\/whichever-way-you-look-at-it-voip-will-damage-telstra\/","title":{"rendered":"Whichever Way You Look At It, VoIP Will Damage Telstra"},"content":{"rendered":"<p>Voice over internet protocol (VoIP) can be loosely separated into two categories \u2013 soft and hard. Using downloaded software and a plug in microphone on your PC to talk, via broadband, to correspondents with the same set-up is the soft form. Having an actual handset and phone number as provided to again transmit via broadband is the hard form.<\/p>\n<p>Soft VoIP has already been made popular by the likes of Skype, Google Talk and iiPhone. Primus, iiNet and Optus are all planning hard VoIP offerings.<\/p>\n<p>When customers take up the new, far cheaper technology Telstra (TLS) will lose local, national, international and fixed-to-mobile revenues. Say bye bye.<\/p>\n<p>When Telstra itself introduces VoIP, it will still have lost revenues it cannot recover. The telco is desperately introducing unlimited subscriber packages for fixed-line customers, but it&#8217;s a bit like stoically offering cheap deals on horses to challenge the Model T Ford.<\/p>\n<p>UBS analysts have been doing some number crunching. They calculate Telstra will lose 14-72% of retail and wholesale voice ARPUs (average revenue per user) from a customer that switches to the readily available soft VoIP, and that number rises to 90% or more if the customer chooses wireless or Optus HFC broadband.<\/p>\n<p>If customers move to hard VoIP, Telstra loses 60-87% of ARPUs, says UBS.<\/p>\n<p>The conclusion from UBS is that it makes no difference what service or operator customers choose to use, it is simply VoIP itself that will put a big hole in revenues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VoIP has sounded the death knell for the old fixed-line phone. No matter what platform a consumer chooses, Telstra will be the loser.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/51406"}],"collection":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/comments?post=51406"}],"version-history":[{"count":0,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/51406\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/media?parent=51406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/categories?post=51406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/tags?post=51406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}