##{"id":86099,"date":"2020-04-27T14:05:31","date_gmt":"2020-04-27T04:05:31","guid":{"rendered":"https:\/\/www.fnarena.com\/?p=86099"},"modified":"2020-04-27T14:05:33","modified_gmt":"2020-04-27T04:05:33","slug":"sponsored-icl-alexium-to-commercialise-flame-retardant","status":"publish","type":"post","link":"https:\/\/staging.fnarena.com\/index.php\/2020\/04\/27\/sponsored-icl-alexium-to-commercialise-flame-retardant\/","title":{"rendered":"SPONSORED: ICL &amp; Alexium To Commercialise Flame Retardant"},"content":{"rendered":"<p style=\"text-align: center\">&#8211;The below is a company sponsored announcement&#8211;<\/p>\n<hr \/>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.fnarena.com\/ckfinder\/userfiles\/images\/AXJ%20hero%20image.jpeg\" style=\"height:667px;width:1002px\" \/><\/p>\n<p><strong>Alexium International ((AJX)) has signed a Supply and Evaluation Agreement with US$15 billion Israel Chemicals Ltd (TASE\/NYSE: ICL) for the market launch of Alexiflam&reg; NF.<\/strong><\/p>\n<p>Alexiflam&reg; NF is Alexium&rsquo;s proprietary flame retardant treatment for cotton and cellulose-based textiles. Flame retardant (FR) cotton is a prominent segment of the protective fabrics market and presents a huge potential for Alexium given the global market size of FR cotton is more than 300 million sq. yards per annum.<\/p>\n<p>The agreement follows an April 2019 MOU that named the US$15 billion Israel Chemicals Ltd (TASE\/NYSE: ICL),&nbsp;a leading global specialty minerals and specialty&nbsp;chemicals&nbsp;company as the other party, following a long period of co-operation between the two.<\/p>\n<p>Today&rsquo;s agreement will see the parties combine their technical and market resources to launch Alexiflam&reg; NF into target markets and it includes the following:<\/p>\n<p>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Alexium grants access to the Alexiflam&reg; NF technology to the business partner.<\/p>\n<p>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The partnership will actively evaluate the potential market for Alexiflam&reg; NF, develop new applications, and based on market feedback will target their sales into global FR cotton markets, including workwear.<\/p>\n<p>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Alexium will market Alexium&reg; NF for FR socks used in foam mattresses, cotton fleece, and military uniforms.<\/p>\n<p>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Alexium will continue to manufacture Alexiflam&reg; NF. The agreement does not specify minimum volumes or forecasted sales, and therefore the material value of the agreement cannot be calculated.&nbsp;<\/p>\n<p>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The manufacture of Alexiflam&reg; NF could be transferred the business partner should they develop the requisite manufacturing capability. Upon such a transfer, the revenue Alexium receives will become a royalty stream based on Alexiflam&reg; NF sales, at a rate to be determined.<\/p>\n<p>Today&rsquo;s agreement is a key milestone for the fourth key growth pillar of Alexium&rsquo;s strategic plan. Each of its key growth pillars has a clearly defined pathway to revenue, setting AJX up for commercialisation over the coming 12-18 months.<\/p>\n<p>It also represents the formalisation of the Third Strategic Business Partner for the Company, following the announcement on 15 April 2020 of a Supply Agreement with Soft-Tex and the current agreement in place with Pine Belt Processing.<\/p>\n<p>This is the third strategic business partner for AJX, after signing an exclusive Supply Agreement and Innovation Partnership with industry leading US bedding product manufacturer, Soft-Tex earlier this month, and an agreement with Pine Belt to develop flame retardant uniforms for the US military.<\/p>\n<p>The partnership with Soft-Tex was announced earlier this month and will see Alexium&rsquo;s Alexicool&reg; cooling products provide the cooling engine for Soft-Tex&rsquo;s Reactex&trade; technology, which manages bedding system heat flow to provide a comfortable sleep environment.<\/p>\n<p>The first of AJX&rsquo;s three strategic business partnerships came in March 2019 &mdash; an exclusive development agreement with uniform treatment company Pine Belt for Alexiflam&reg; FR NyCo for applications for military uniforms.<\/p>\n<p>Commenting on the new agreement, Alexium CEO Dr Bob Brookins said: &ldquo;Alexiflam&reg; NF is a product that allows us to target both traditional FR cotton markets as well as unique opportunities where traditional FR cotton treatments are not a fit. Over the past year, work with our business partner has been productive, and we have identified a strong list of target markets and customers for Alexiflam&reg; NF.<\/p>\n<p>&ldquo;I look forward to working with them to drive the joint commercialization activities. By combining Alexium&rsquo;s unique and proprietary chemistry with their marketing and sales distribution infrastructure, the management team has positioned Alexium to access these flame retardant markets.&rdquo;<\/p>\n<hr \/>\n<p>Earlier today the corporate announcement above was publicly released. FNArena is acting as a partner in&nbsp;distribution to broaden the reach. No journalists have been involved in the re-publication of this announcement.<\/p>\n<p>Find out why FNArena subscribers like the service so much: &quot;<a href=\"http:\/\/www.fnarena.com\/index4.cfm?type=dsp_newsitem&amp;n=29EB960D-9DFF-C00E-7F6B464E5D52E250\">Your Feedback (Thank You)<\/a>&quot; &#8211; Warning this story contains unashamedly positive feedback on the service provided.<\/p>\n<p>FNArena&nbsp;is proud about its track record and past achievements: <a href=\"https:\/\/www.fnarena.com\/index.php\/2018\/10\/03\/rudis-view-ten-years-on-the-world-is-still-turning\/\">Ten Years On<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexium International has signed a Supply and Evaluation Agreement with US$15bn Israel Chemicals Ltd for the market launch of Alexiflam NF.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/86099"}],"collection":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/comments?post=86099"}],"version-history":[{"count":0,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/86099\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/media?parent=86099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/categories?post=86099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/tags?post=86099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}