{"id":90129,"date":"2020-11-04T12:06:00","date_gmt":"2020-11-04T01:06:00","guid":{"rendered":"https:\/\/www.fnarena.com\/index.php\/2020\/11\/04\/hi-chew-goes-bigger-and-better-with-hit-social-media-campaign\/"},"modified":"2020-11-04T12:06:00","modified_gmt":"2020-11-04T01:06:00","slug":"hi-chew-goes-bigger-and-better-with-hit-social-media-campaign","status":"publish","type":"post","link":"https:\/\/staging.fnarena.com\/index.php\/2020\/11\/04\/hi-chew-goes-bigger-and-better-with-hit-social-media-campaign\/","title":{"rendered":"Hi-Chew goes bigger and better with hit social media campaign"},"content":{"rendered":"\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

SYDNEY<\/span>, Nov. 4, 2020 \/PRNewswire\/ – Social media are the name of the game when marketing to young people, and Hi-Chew seems to have hit the jackpot with its new digital campaign. <\/p>\n

A trial consumer competition in October, focused on Instagram and Facebook, achieved a total reach of more than 140,000 members of the target audience, with an equivalent number of video views and nearly 1,000 likes. <\/p>\n

"We’re really happy about the success of this campaign," said Terry Kawabe<\/span>, the Managing Director of Morinaga Asia Pacific Co., which distributes Hi-Chew.  "Young people are fascinated by our fruit chew.  They know it’s been a hit around the world."<\/p>\n

Based on the initial competition’s popularity, Hi-Chew (Japan’s<\/span> #1 selling soft candy) is expanding the campaign in November and December.  It will run in both Australia<\/span> and New Zealand<\/span>, with the next competition set for November 9–13<\/span>. <\/p>\n

In October, social media viewers guessed how many pieces of Hi-Chew were in a jack-o’-lantern.  For November, Hi-Chew fans will have to guess the number of pieces in a giant vintage bathtub. Winners will receive an entire tub’s worth of candy!<\/p>\n

"’Fortune Flavours the Bold’ is the theme that drives Hi-Chews," said Cec Parnell<\/span>, Creative Director of Sponge, the lead advertising agency in Sydney.  "And these competitions are big, bold and full of flavour."<\/p>\n

There will be a third event in December, just in time for Christmas.<\/p>\n

In Australia<\/span>, Hi-Chew has been ranged at selected Coles stores nationwide. In New Zealand<\/span>, the brand is sold at various retailers nationwide, including Pak ‘n Save and New World.<\/p>\n

"Consumer interest and sales continue to grow," said Anthony King<\/span>, Managing Director of Australian distributor Grocery Corporation.  "We expect that trend to continue, as Morinaga continues to invest in marketing programs."<\/p>\n

Packaging includes peg bags with mixed flavours (100g Original Mix, 100g Tropical Mix, 90g Sweet & Sour) and sticks in four different flavours (Strawberry, Grape, Green Apple, Mango).<\/p>\n

Hi-Chew was created in 1975 by Morinaga & Co., Ltd., one of Japan’s<\/span> "Big 4" confectionery companies. The fruit chews have been offered in more than 170 flavours, and achieved sales success worldwide.<\/p>\n

Logo – https:\/\/mma.prnasia.com\/media2\/1060499\/hi_chew_Logo.jpg?p=medium600<\/a> <\/p>\n

Related Links :<\/p>\n

http:\/\/www.morinaga-ap.com<\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY, Nov. 4, 2020 \/PRNewswire\/ – Social media are the name of the game when marketing to young people, and Hi-Chew…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/90129"}],"collection":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/comments?post=90129"}],"version-history":[{"count":0,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/90129\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/media?parent=90129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/categories?post=90129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/tags?post=90129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}