{"id":90868,"date":"2020-12-23T14:39:00","date_gmt":"2020-12-23T03:39:00","guid":{"rendered":"https:\/\/www.fnarena.com\/index.php\/2020\/12\/23\/ally-fashion-145-store-footprint-retailer-to-put-next-gen-ai-tech-to-the-test\/"},"modified":"2020-12-23T14:39:00","modified_gmt":"2020-12-23T03:39:00","slug":"ally-fashion-145-store-footprint-retailer-to-put-next-gen-ai-tech-to-the-test","status":"publish","type":"post","link":"https:\/\/staging.fnarena.com\/index.php\/2020\/12\/23\/ally-fashion-145-store-footprint-retailer-to-put-next-gen-ai-tech-to-the-test\/","title":{"rendered":"Ally Fashion, 145 Store Footprint Retailer, to Put Next-Gen AI Tech to the Test"},"content":{"rendered":"

SYDNEY<\/span>, Dec. 23, 2020<\/span> \/PRNewswire\/ — Ally Fashion, continuing on 18-months of digital focus, makes critical steps to revolutionise customer journeys by creating a totally unique experience for each visitor.<\/p>\n

Going beyond rules-based personalization, Ally Fashion are putting breakout eCommerce AI leader, Particular Audience, to the test. <\/p>\n

Particular Audience provides a unique platform capable of adapting every product list on an eCommerce site from search results to merchandise pages and product recommendations – every product tile becomes dynamic to shopper intent and preference. <\/p>\n

Previously cumbersome and manual tasks like merchandising are automated by Particular Audience using machine learning.<\/p>\n

Alina Timofeeva<\/span>, Ally Fashion’s Head of Ecommerce, has been leading their digital advancement, to be at the forefront of digital both in Australia<\/span> and internationally. <\/p>\n

Alina has partnered with Particular Audience to add a dynamic AI layer on top of their eCommerce platform. "Particular Audience will be an important part of our growth trajectory". Representing the next generation of technology behind great eCommerce experiences.<\/p>\n

Sustainability is another key objective of Ally and Alina’s. Ally aims to achieve similar results to Particular Audience clients like UK based little-mistress.com, who saw a 35% reduction in item return rate<\/b> on items PA drove to sale, reducing their customers’ carbon footprint and time spent queuing at the post office.<\/p>\n

Nielsen Varoy of PA, who heads up the Ally Fashion partnership is most excited by the application of computer vision.<\/p>\n

"Computer vision driven discovery tools on Ally compliment behavioural data and product metadata to infer similarity between items, making for a more human browsing experience.<\/i><\/p>\n

When delivering the latest fashion trends to their global customer base, Ally encounters barriers to item discovery from the cold-start problem, exacerbating long-tail inventory i.e. stock that sells less often. Computer vision is a powerful solution to this without waiting for items to gain popularity to get impressions."<\/i><\/p>\n

With the Covid accelerated, digital first shift in retail, businesses like Ally Fashion with large physical footprints are investing online. <\/p>\n

Particular Audience <\/b>particularaudience.com<\/a><\/u> is headquartered in Sydney<\/span> with offices in Vancouver<\/span> and London<\/span>. Particular Audience operates SaaS technologies for retailers and retail technologies for consumers under the brand Similarinc.com<\/a><\/u>.<\/p>\n

Ally Fashion<\/b> allyfashion.com<\/a><\/u> is headquartered in Sydney<\/span> creating fashionable, affordable, quality clothing that enables every woman to access the latest global trends, styles and prints to create her own style.<\/p>\n

Related Links :<\/p>\n

https:\/\/particularaudience.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY, Dec. 23, 2020 \/PRNewswire\/ — Ally Fashion, continuing on 18-months of digital focus, makes critical steps to revolutionise customer…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/90868"}],"collection":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/comments?post=90868"}],"version-history":[{"count":0,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/90868\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/media?parent=90868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/categories?post=90868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/tags?post=90868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}