{"id":93677,"date":"2021-05-13T08:23:00","date_gmt":"2021-05-12T22:23:00","guid":{"rendered":"https:\/\/www.fnarena.com\/index.php\/2021\/05\/13\/crazy-domains-launches-your-business-is-better-off-online-confronting-the-challenges-1-2-million-australian-smbs-face-today\/"},"modified":"2021-05-13T08:23:00","modified_gmt":"2021-05-12T22:23:00","slug":"crazy-domains-launches-your-business-is-better-off-online-confronting-the-challenges-1-2-million-australian-smbs-face-today","status":"publish","type":"post","link":"https:\/\/staging.fnarena.com\/index.php\/2021\/05\/13\/crazy-domains-launches-your-business-is-better-off-online-confronting-the-challenges-1-2-million-australian-smbs-face-today\/","title":{"rendered":"Crazy Domains Launches “Your Business is Better Off Online” – Confronting the Challenges 1.2 million Australian SMBs Face Today"},"content":{"rendered":"

Crazy Domains launches a multi-channel campaign that presents the challenges 1.2 million Australian SMBs face when doing business in the “real world”.<\/span><\/p>\n

SINGAPORE<\/span>, May 13, 2021<\/span> \/PRNewswire\/ — Australia’s<\/span> number one online solutions provider Crazy Domains pushes the boundaries with Your Business is Better Online<\/b> \u2013 a series of ads that depict the harsh and vulgar reality of running a business offline.<\/p>\n

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Crazy Domains Australia \u2013 Your Business is Better Off Online<\/span><\/p>\n<\/p><\/div>\n

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Whether it’s literally "showering" on one’s hard-earned brand image or an in-your-face billboard that says the<\/span> business is going south like Cnr Nepean Highway \u2013 Crazy Domains isn’t afraid to tell l<\/span>ike it is. Despite several opportunities for digital adoption, 59% of small to medium businesses (SMBs) in Australia<\/span> still do not have an online presence. Not only do they risk getting left behind by their competitors, but they also face disruption from the lingering threat of COVID-19.<\/p>\n

"2020 forced small and medium business owners to rethink their strategy and accelerate their digital transformation plans, regardless of whether they’re equipped for it or not,<\/span><\/i>" said Mark Evans<\/span><\/b>, International CEO of Newfold Digital \u2013 owner of Crazy Domains<\/p>\n

Through a series of gritty, humorous, and honest ads that show how hard doing business in the "real world" is, the Your Business is Better Off Online<\/b> campaign shows entrepreneurs the opportunities of getting online. <\/p>\n

This awareness is further amplified by content and product ads that address the why’s, how’s, and what’s needed to create a web presence that not only grows their brand online but increases their conversions as well.<\/p>\n

Accompanying the digital campaign are two commercial videos. These involve a man relieving himself on an expensive shopping district and a woman getting splattered by trash while entertaining VIP guests. To view the ad, click here<\/a> <\/span><\/p>\n

The videos are live on Australia’s<\/span> Metro TV and Digital TV, in addition to billboards placed at various locations in Sydney<\/span>, Melbourne<\/span>, Brisbane<\/span>, Adelaide<\/span>, and Perth<\/span>. The campaign in New Zealand<\/span> and the United Kingdom<\/span> remains fully digital.<\/p>\n

This initiative resonates with businesses that:<\/p>\n