##{"id":99726,"date":"2022-02-17T12:00:00","date_gmt":"2022-02-17T01:00:00","guid":{"rendered":"https:\/\/www.fnarena.com\/index.php\/2022\/02\/17\/cognito-launches-sydney-office-extending-its-global-presence-in-london-new-york-amsterdam-singapore-and-hong-kong\/"},"modified":"2022-02-17T12:00:00","modified_gmt":"2022-02-17T01:00:00","slug":"cognito-launches-sydney-office-extending-its-global-presence-in-london-new-york-amsterdam-singapore-and-hong-kong","status":"publish","type":"post","link":"https:\/\/staging.fnarena.com\/index.php\/2022\/02\/17\/cognito-launches-sydney-office-extending-its-global-presence-in-london-new-york-amsterdam-singapore-and-hong-kong\/","title":{"rendered":"Cognito launches Sydney office, extending its global presence in London, New York, Amsterdam, Singapore and Hong Kong"},"content":{"rendered":"

Australia’s<\/span> growing financial services & technology sectors prompted Cognito’s latest move <\/li>\n
Scott Schuberg<\/span> hired as Managing Director, Australia<\/span>, to lead local operations <\/li>\n
Provides opportunity for local brands to leverage Cognito’s global reach, while drawing in Cognito’s existing international clients to the Australian market<\/li>\n<\/ul>\n
SYDNEY<\/span>, Feb. 17, 2022<\/span> \/PRNewswire\/ — Cognito, an international financial services and technology communications agency, has launched its third APAC office, celebrating its 10^{th<\/sup> year in the region.<\/p>\n}
The Australian office will be led by Scott Schuberg<\/span>, Managing Director, Australia<\/span>, who will report to Darrell Wright<\/span>, APAC Managing Director.<\/p>\n
The decision to expand into Australia<\/span> was motivated by continued growth in the financial services and technology markets, where Cognito has deep subject matter expertise. Australia’s<\/span> financial services market is disproportionally large for its population, with $10.8 trillion<\/span> in domestic investments, including its $3.4 trillion<\/span> superannuation market. The size of the financial services sector has, in turn, pushed the development of the local fintech and professional services sectors.<\/p>\n
Cognito has identified several themes that are providing both opportunities and challenges for Australian firms: ESG policy and practice communications; changing frameworks for financial advice and broking; greater scrutiny of active funds management returns; the digitisation of assets and banking infrastructure; and geopolitical ripples that demand greater Australian GDP diversification.<\/p>\n
The Australian operation is as important for Cognito’s existing global relationships as it is for local firms, according to CEO and Founder Tom Coombes<\/span>, "For Cognito’s clients internationally, this news means that we can provide on-the-ground support in Australia<\/span>, while importing the strategies and ideas of 100 staff globally to those Australian firms seeking best-of-breed representation."<\/i><\/p>\n
Commenting on the evolution within the financial services space, Australia’s<\/span> Managing Director, Scott Schuberg<\/span> says, "The greatest challenge local brands have is telling their stories to straight-shooting, no-nonsense Australian media representatives, who demand their readers’ interest are piqued. When overcome, that challenge turns into a huge opportunity, and story-telling is right in Cognito’s wheelhouse."<\/i> <\/p>\n
About Cognito<\/b>
Cognito is a fast-growing, international public relations, marketing, and strategic communications agency. Cognito specialises in helping finance, technology and professional services organisations \u2014 from large international players to cutting-edge start-ups \u2014 grow their businesses and manage their reputations. cognitomedia.com<\/a><\/b><\/p>\n
Contact:
Scott Schuberg<\/span>
Managing Director Australia, Cognito
<\/span>scott.schuberg@cognitomedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Australia’s growing financial services & technology sectors prompted Cognito’s latest move Scott Schuberg hired as Managing Director, Australia, to lead…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/99726"}],"collection":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/comments?post=99726"}],"version-history":[{"count":0,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/posts\/99726\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/media?parent=99726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/categories?post=99726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.fnarena.com\/index.php\/wp-json\/wp\/v2\/tags?post=99726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}